About The Founder

Back in 2008, Adrienne was a stay-at-home mom searching for a part-time opportunity when she unexpectedly crossed paths with CAbi, a women’s clothing line. What began as a simple curiosity quickly grew into a seven-year journey as a stylist, where she sharpened her eye for fashion and discovered a true passion for helping women feel confident and beautiful.

By 2016, that passion blossomed into Heart Boutique, founded with one clear mission:
“To help women discover their inner beauty by uncovering their personal style — and feel beautiful inside and out.”

As Adrienne worked with more women, she noticed something missing: stylish, comfortable options for women in her own age group. Why should softness, stretch, and bra-friendly designs feel like compromises? She knew she could create something better — a curated collection designed for women who love comfort and style, with soft waistbands, flattering silhouettes, and luxurious, supple fabrics.

Once she stepped into that creative space, she never looked back. Fashion became her playground — and the joy of curating collections that make shopping easy, fun, and confidence-boosting became her calling.

Adrienne’s favorite quote captures her journey perfectly:

“It takes courage to grow up and become who you really are.”
— E.E. Cummings